All The Key Details

COTTON COMFORT: NATURALLY BREATHABLE AND SOFT Cotton is the perfect choice for a comfortable, everyday wear. Naturally breathable and soft, it keeps you cool and comfortable throughout the day while being gentle on your skin. It’s ideal for those who want a fresh, light feel that you’ll love all day long.

SECOND SKIN COMFORT: DESIGNED FOR ALL-DAY WEAR This unlined, wire-free essential is crafted for seamless, all-day wear. Wide, cushioned straps and a flexible back closure provide extra comfort, making the fit feel barely-there. Simply hand wash, no bleach, line dry, and low-iron for easy care.

DESIGNED FOR YOUR SHAPE Our bras are multi-size, adapting to your unique body shape. Whether you’re experiencing fluctuations, have undergone surgery, or are navigating pregnancy, we’ve got you covered. Available in cups A-H and bands 34-56, choose the correct size by measuring your bust (cup) and under bust (band) — check our size chart. If you’re between sizes, round up to the next even number.

LASTING QUALITY Crafted from durable fabrics, our bras are made to last. They’re designed to withstand countless wears and washes, ensuring long-lasting quality and value. We want you to have a bra you can rely on, no matter how much you wear them.

SOLUTION-BASED BRAS For 85+ years, Leading Lady has dedicated itself to designing bras that solve everyday challenges. From posture support and lift to all-day comfort, our extended size range, including A cups and large bands/small cups, ensures every woman finds her perfect fit.